According to a survey among 2,029 Chinese consumers, around 33 percent of respondents said they planned not to take part in Singles' Day sales due to the long delivery time. Meanwhile, around 23 percent of respondents stated that they would not participate in Singles' Day sales this year because they were not sure what to buy.
Leading factors for not taking part in Singles' Day sales among consumers in China in 2020
Characteristic
Share of respondents
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AlixPartners. (October 28, 2020). Leading factors for not taking part in Singles' Day sales among consumers in China in 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1183415/china-leading-reasons-for-not-shopping-on-singles-day/
AlixPartners. "Leading factors for not taking part in Singles' Day sales among consumers in China in 2020." Chart. October 28, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1183415/china-leading-reasons-for-not-shopping-on-singles-day/
AlixPartners. (2020). Leading factors for not taking part in Singles' Day sales among consumers in China in 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1183415/china-leading-reasons-for-not-shopping-on-singles-day/
AlixPartners. "Leading Factors for Not Taking Part in Singles' Day Sales among Consumers in China in 2020." Statista, Statista Inc., 28 Oct 2020, https://www.statista.com/statistics/1183415/china-leading-reasons-for-not-shopping-on-singles-day/
AlixPartners, Leading factors for not taking part in Singles' Day sales among consumers in China in 2020 Statista, https://www.statista.com/statistics/1183415/china-leading-reasons-for-not-shopping-on-singles-day/ (last visited July 27, 2024)
Leading factors for not taking part in Singles' Day sales among consumers in China in 2020 [Graph], AlixPartners, October 28, 2020. [Online]. Available: https://www.statista.com/statistics/1183415/china-leading-reasons-for-not-shopping-on-singles-day/