During a survey conducted among influencers in the United States in February 2020, it was found that six percent of the respondents said they had been approached by presidential candidates to endorse their campaign without being paid. In a September 2020 survey asking the same question, the figures grew to ten percent.
Share of influencers who have been approached by presidential candidates or campaigns to endorse them organically in the United States in February and September 2020
Characteristic
Yes, I've been approached to endorse a candidate organically, without being paid for it
Yes, I've been approached to provide a paid endorsement of a candidate
No, I haven't been approached by anyone to endorse a candidate
*February survey sample - 314; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : " Have you been approached by any political candidates or organizations to endorse them organically, without being paid for it?" Figures were rounded.
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The Shelf. (November 2, 2020). Share of influencers who have been approached by presidential candidates or campaigns to endorse them organically in the United States in February and September 2020 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1187306/share-of-influencers-asked-to-endorse-presidential-candidates-us/
The Shelf. "Share of influencers who have been approached by presidential candidates or campaigns to endorse them organically in the United States in February and September 2020." Chart. November 2, 2020. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1187306/share-of-influencers-asked-to-endorse-presidential-candidates-us/
The Shelf. (2020). Share of influencers who have been approached by presidential candidates or campaigns to endorse them organically in the United States in February and September 2020. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1187306/share-of-influencers-asked-to-endorse-presidential-candidates-us/
The Shelf. "Share of Influencers Who Have Been Approached by Presidential Candidates or Campaigns to Endorse Them Organically in The United States in February and September 2020." Statista, Statista Inc., 2 Nov 2020, https://www.statista.com/statistics/1187306/share-of-influencers-asked-to-endorse-presidential-candidates-us/
The Shelf, Share of influencers who have been approached by presidential candidates or campaigns to endorse them organically in the United States in February and September 2020 Statista, https://www.statista.com/statistics/1187306/share-of-influencers-asked-to-endorse-presidential-candidates-us/ (last visited September 21, 2024)
Share of influencers who have been approached by presidential candidates or campaigns to endorse them organically in the United States in February and September 2020 [Graph], The Shelf, November 2, 2020. [Online]. Available: https://www.statista.com/statistics/1187306/share-of-influencers-asked-to-endorse-presidential-candidates-us/