In 2021, influencer marketing attracted 1.21 billion Swedish kronor in spending in Sweden. The source projected that the expenditure would increase by roughly 20 percent in 2022 to reach 1.46 billion kronor (approximately 142 million U.S. dollars at December 2022 exchange rates). The 2022 global influencer marketing market was estimated at 16.4 billion U.S. dollars.
Influencer marketing spending in Sweden from 2016 to 2022
(in million SEK)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Sverige. (June 2, 2022). Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. "Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK)." Chart. June 2, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. (2022). Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. "Influencer Marketing Spending in Sweden from 2016 to 2022 (in Million Sek)." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige, Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) Statista, https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/ (last visited September 20, 2024)
Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) [Graph], IAB Sverige, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1356217/influencer-marketing-spending-sweden/