Leading YouTube channels in Sweden 2019, by number of subscribers

Tim Bergling, better known as Avicii, had the most popular YouTube channel in Sweden as of August 2019, by number of subscribers. 16.4 million people subscribed to the electronic musician’s channel. Second in the ranking was Avicii's official VEVO channel, with over 11 million subscribers. The DIY/beauty channel Narins Beauty was third with nearly six million subscribers. Furthermore, Avicii’s YouTube channel was the second most viewed channel , with over six billion video views as of April 2019. First in this ranking was the well-known online entertainer Felix Kjellberg, better known as PewDiePie.

What do Swedes use YouTube for?

       Telephone interviews were conducted in 2017 and 2018 and it was concluded that watching entertaining videos and instructional videos were the most common activities on YouTube. The share of people watching entertaining videos however decreased from 73 percent in 2017 to 59 percent in 2018.

Youngest generations in Sweden are all YouTube users

       YouTube was very popular among the youngest representatives of the Swedish population in 2018. Swedes aged between 12 and 15 were nearly all using YouTube in 2018. 99 percent of the young adults between 16 and 25-years old used the platform. In contrast, 41 percent of the YouTube users who were 76 years or older, were 41 percent that year.

Most popular YouTube channels in Sweden as of August 2019, by number of subscribers

Number of subscribers in millions
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Source

Release date

August 2019

Region

Sweden

Survey time period

August, 2019

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