Shopping habits before Black Friday in Italy 2021

Published by Daniela Coppola, Mar 2, 2022
Among the respondents of the survey conducted in Italy in 2021, 34 percent planned to start looking for products to buy on Black Friday a few days in advance. However, another 34 percent of consumers declared to prefer one to two weeks of research before the Black Friday.

Shopping timing before Black Friday in Italy in 2021

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Release date

October 2021

Region

Italy

Survey time period

October 2021

Number of respondents

531 respondents

Supplementary notes

To the question: Typically, when do you start thinking about Black Friday deals?

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