Time when U.S. consumers decide what to purchase on Thanksgiving weekend 2017

This statistic shows the results of a 2017 survey in which U.S. consumers were asked when they will decide which types of products they will definitely buy on Black Friday or Cyber Monday. According to the survey, 35 percent of respondents will decide what they plan to purchase on Black Friday or Cyber Monday a few days beforehand.

When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday?

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Source

In cooperation with
Ipsos
Release date

November 2017

Region

United States

Survey time period

September 5 and 6, 2017

Number of respondents

648 respondents

Age group

18 years and older

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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