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When will you decide which types of products you will definitely buy on Black Friday or Cyber Monday?

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Time when U.S. consumers decide what to purchase on Thanksgiving weekend 2017 This statistic shows the results of a 2017 survey in which U.S. consumers were asked when they will decide which types of products they will definitely buy on Black Friday or Cyber Monday. According to the survey, 35 percent of respondents will decide what they plan to purchase on Black Friday or Cyber Monday a few days beforehand.
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Share of respondents
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Description Source More information
This statistic shows the results of a 2017 survey in which U.S. consumers were asked when they will decide which types of products they will definitely buy on Black Friday or Cyber Monday. According to the survey, 35 percent of respondents will decide what they plan to purchase on Black Friday or Cyber Monday a few days beforehand.
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Release date
November 2017
In cooperation with:
Ipsos
Region
United States
Survey time period
September 5 and 6, 2017
Number of respondents
648 respondents
Age group
18 years and older
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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