Consumer attitudes towards Black Friday shopping in the United States in 2017

U.S. consumer sentiments towards Black Friday shopping 2017 This statistic shows the results of a 2017 survey in which U.S. consumers were asked about their attitude towards Black Friday shopping. According to the survey, 42 percent of respondents said that Black Friday is a great opportunity to buy gifts for the holidays.
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Share of respondents
It is a great opportunity to buy gifts for the holidays42%
It's a tradition39%
I like it even more now that I can shop online37%
It is the best opportunity to buy expensive items at a discount33%
It is when you find promotions that are not available at any other time of year31%
It is a good way to spend quality time with friends/family19%
I will wait until Cyber Monday to do most of my shopping18%
Promotions are never on products I am interested in16%
Retailers just discount their worst brands9%
None of these5%
Share of respondents
It is a great opportunity to buy gifts for the holidays42%
It's a tradition39%
I like it even more now that I can shop online37%
It is the best opportunity to buy expensive items at a discount33%
It is when you find promotions that are not available at any other time of year31%
It is a good way to spend quality time with friends/family19%
I will wait until Cyber Monday to do most of my shopping18%
Promotions are never on products I am interested in16%
Retailers just discount their worst brands9%
None of these5%
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Description Source More information
This statistic shows the results of a 2017 survey in which U.S. consumers were asked about their attitude towards Black Friday shopping. According to the survey, 42 percent of respondents said that Black Friday is a great opportunity to buy gifts for the holidays.
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Release date
November 2017
In cooperation with:
Ipsos
Region
United States
Survey time period
September 5 and 6, 2017
Number of respondents
648 respondents
Age group
18 years and older
Supplementary notes
The source does not specify the method of survey or the exact date of survey.

Multiple answers were possible.

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