Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowInformation sources used by consumers for detergent products in Europe 2020
As of 2020, product packaging and information from the internet are the most common sources used by Europeans for information about detergent and maintenance products. Approximately 50 percent of Europeans use these sources. Bloggers/influencers and mobile phone applications have a growing impact on consumers choices, as 6 and 8 percent of Europeans use them as a source of information respectively.
