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Private label value share in Europe 2018, by category
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Private label value share in Europe 2018, by category
Share of private label value in Europe in 2018, by category
by Nils-Gerrit Wunsch,
last edited
Jul 22, 2019
This statistic illustrates the market share of private label goods in Europe in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 47.1 percent of the market in Europe that year. Additionally, the share of private label goods in selected European countries can be found at the following. Private label is defined as products that are manufactured or provided by one company, but that are on offer under another company's name. Private label items can be seen in many sectors, varying from food to cosmetics and even web hosting. They are normally priced as a lower cost alternative, although there are a few companies that offer these goods as a more premium service to compete against higher quality brands.
Share of private label value in Europe in 2018, by category
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| Value market share | |
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by Nils-Gerrit Wunsch,
last edited
Jul 22, 2019
This statistic illustrates the market share of private label goods in Europe in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 47.1 percent of the market in Europe that year. Additionally, the share of private label goods in selected European countries can be found at the following. Private label is defined as products that are manufactured or provided by one company, but that are on offer under another company's name. Private label items can be seen in many sectors, varying from food to cosmetics and even web hosting. They are normally priced as a lower cost alternative, although there are a few companies that offer these goods as a more premium service to compete against higher quality brands.
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- Release date
- July 2018
- Region
- Europe
- Survey time period
- 2018
Source
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- July 2018
More information
- Region
- Europe
- Survey time period
- 2018
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Private label in the United Kingdom (UK)
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Statistics on "Private label in the United Kingdom (UK)"
- Overview
The most important statistics
- Share of private label value in selected European countries in 2018Private label value share in Europe 2018, by country
- Share of private label value in Europe in 2018, by categoryPrivate label value share in Europe 2018, by category
- Price level index of private label consumer goods versus national brands in selected European countries in 2018Private label price level in Europe 2018, by country
- Share of private label goods on promotion in selected European countries in 2018*Private label promotion share in Europe 2018, by country
- Share of private label value in the United Kingdom (UK) in 2018, by categoryPrivate label value share in the United Kingdom (UK) 2018, by category
- Private label by categories
The most important statistics
- Leading grocery categories in which shoppers prefer well-known brands in the United Kingdom (UK) in 2016Grocery categories in which shoppers prefer well-known brand United Kingdom (UK) 2016
- Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016Top grocery categories for brand switching in the United Kingdom (UK) in 2016
- Market share of private label fruit nectar in the United Kingdom (UK) from 2007 to 2017Market share of private label fruit nectar in the United Kingdom (UK) 2007-2017
- Market share of private label fruit juice in the United Kingdom (UK) from 2007 to 2017Market share of private label fruit juice in the United Kingdom (UK) 2007-2017
- Retail expenditure on cheddar cheese in Great Britain from August 2012 to July 2017, by private label/brand* (in million GBP)Cheddar cheese sales value in Great Britain 2012-2017, by private label/brand
- Average price of liquid milk in the United Kingdom (UK) in 2016, by label (in pence per litre)Average price of liquid milk in the United Kingdom (UK) 2016
- Sales value of leading popcorn brands in the United Kingdom (UK) in 2016 (in million GBP) Sales value of popcorn brands in the United Kingdom (UK) 2016
- Sales value of the leading crisp brands in the United Kingdom (UK) in 2017 (in million GBP)Leading crisp brands ranked by sales value in the United Kingdom (UK) 2017
- Consumer behavior
The most important statistics
- Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016UK: distribution of grocery shoppers by choices of branded & own label products 2016
- Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016Share of consumers' views on own label & branded groceries in the UK 2016
- Leading grocery categories in which shoppers prefer well-known brands in the United Kingdom (UK) in 2016Grocery categories in which shoppers prefer well-known brand United Kingdom (UK) 2016
- Distribution of opinions of supermarket customers on the quality of supermarket brands and well-known brands in the United Kingdom (UK) in 2016, by supermarketUK: distribution of opinions of grocery shoppers on brand quality in 2016, by type
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Private label promotion share in Europe 2015, by category
- Private label value share in France 2018, by category
- Private label value share in Spain 2017, by category
- Private label value share in Italy 2018, by category
- Private label value share in Germany 2018, by category
- Private label value share in Greece 2014, by category
- Private label value share in the Netherlands 2018, by category
- Private label categories: Market share in France 2015, by category
- Private label share of grocery sales in the UK 2013-2014, by category
- Private label share for food and beverages in grocery stores in Sweden 2017
- U.S. dollar sales share of private label nutrition and snack bars 2016, by segment
- Household products private label volume share in the United Kingdom (UK) 2012-2014
- Private label/brand share of alcohol purchases in Great Britain 2012
- U.S. private label market: breakfast food dollar sales share by category 2016
- Market share of selected private label dairy products in Sweden 2013-2017
- DXL Group's global product mix in 2017
- Attitudes to branded and own brand groceries in Great Britain 2014, by generation
- U.S. private label market: first aid product unit sales by category 2014
- Estimated national total Christmas spend Australia 2018 by type
- Mexico: expenditure per household 2018, by category
Topics
Studies
- Private label market in Canada
- Private label market in the U.S.
- Cott Corporation - Annual Report 2018
- Private Label in Western Economies
- Cott Corporation - Annual Report 2017
- ConAgra Foods Annual Report 2019
- Cott Corporation - Annual Report 2016
- Cott Corporation - Annual Report 2014
- Cott Corporation - Annual Report 2015
- National Beverage - Annual Report 2016
- ConAgra Foods Annual Report 2016
- The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update
- National Beverage - Annual Report 2014
- Monster Beverage - Annual Report 2013
- National Beverage - Annual Report 2012
Statistics on "Private label in the United Kingdom (UK)"
- Share of private label value in selected European countries in 2018
- Share of private label value in Europe in 2018, by category
- Price level index of private label consumer goods versus national brands in selected European countries in 2018
- Share of private label goods on promotion in selected European countries in 2018*
- Share of private label value in the United Kingdom (UK) in 2018, by category
- Leading grocery categories in which shoppers prefer well-known brands in the United Kingdom (UK) in 2016
- Leading grocery categories for brand switching if a product is unavailable in the United Kingdom (UK) in 2016
- Market share of private label fruit nectar in the United Kingdom (UK) from 2007 to 2017
- Market share of private label fruit juice in the United Kingdom (UK) from 2007 to 2017
- Retail expenditure on cheddar cheese in Great Britain from August 2012 to July 2017, by private label/brand* (in million GBP)
- Average price of liquid milk in the United Kingdom (UK) in 2016, by label (in pence per litre)
- Sales value of leading popcorn brands in the United Kingdom (UK) in 2016 (in million GBP)
- Sales value of the leading crisp brands in the United Kingdom (UK) in 2017 (in million GBP)
- Sales value of the leading snack brands in the United Kingdom (UK) in 2017 (in million GBP)
- Sales value of the leading nut brands in the United Kingdom (UK) in 2017 (in million GBP)
- Sales-weighted average (SWA) sugar levels in leading retailer own-brand soft drinks in England in 2017 (SWA sugar content in gram per 100 milliliters)
- Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016
- Share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016
- Distribution of opinions of supermarket customers on the quality of supermarket brands and well-known brands in the United Kingdom (UK) in 2016, by supermarket
- Share of private label goods on promotion in Europe in 2015*, by category
- Share of private label value in France in 2018, by category
- Share of private label value in Spain in 2017*, by category
- Share of private label value in Italy in 2018, by category
- Share of private label value in Germany in 2018, by category
- Share of private label value in Greece in 2014, by category
- Share of private label value in the Netherlands in 2018, by category
- Market share of private label categories in France in 2015, by category*
- Retailer own brand value share of sales in the United Kingdom (UK) in 2013 and 2014, by category
- Share of private labels of the total turnover of food and non-alcoholic beverages in grocery stores in Sweden in 2017, by product category
- Dollar sales share of private label nutrition and snack bars in the United States in 2016, by segment
- Private label volume share of household products in the United Kingdom (UK) from June 2012 to June 2014*
- Private and brand share of alcohol chosen most regularly by shoppers in Great Britain in December 2012*
- Dollar sales share of private label breakfast food in the United States in 2016, by category
- Market share of selected private label dairy products in Sweden in selected years from 2013 to 2017
- Merchandise mix of Destination XL Group worldwide in 2017
- Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation
- Unit sales of private label first aid products in the United States in 2014, by category (in million units)
- Estimated national total Christmas spend in Australia as of October 2018, by type (in billion Australian dollars)
- Distribution of quarterly household expenditure in Mexico in 2018, by category
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