Private label value share in Europe 2018, by category
Share of private label value in Europe in 2018, by category
This statistic illustrates the market share of private label goods in Europe in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 47.1 percent of the market in Europe that year. Additionally, the share of private label goods in selected European countries can be found at the following. Private label is defined as products that are manufactured or provided by one company, but that are on offer under another company's name. Private label items can be seen in many sectors, varying from food to cosmetics and even web hosting. They are normally priced as a lower cost alternative, although there are a few companies that offer these goods as a more premium service to compete against higher quality brands.
Share of private label value in Europe in 2018, by category
Loading statistic...
| Value market share | |
|---|---|
| Frozen | 47.1% |
| Chilled | 44.8% |
| Homecare | 37.6% |
| Ambient | 35% |
| Pet | 33% |
| Soft Drinks | 23.5% |
| Baby | 21.9% |
| Alcohol | 18.1% |
| Personal Care | 16.2% |
| Confectionery | 15.6% |
Source
More information
Statistics on "Private label in the United Kingdom (UK)"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Private label value share in the Netherlands 2018, by category
- Private label promotion share in Europe 2015, by category
- Private label value share in Italy 2018, by category
- Private label value share in Germany 2018, by category
- Private label value share in Greece 2014, by category
- Private label categories: Market share in France 2015, by category
- Private label value share in France 2018, by category
- Private label value share in Spain 2017, by category
- Private label share of grocery sales in the UK 2013-2014, by category
- U.S. dollar sales share of private label nutrition and snack bars 2016, by segment
- Private label share for food and beverages in grocery stores in Sweden 2016
- Private label/brand share of alcohol purchases in Great Britain 2012
- Household products private label volume share in the United Kingdom (UK) 2012-2014
- Market share of selected private label dairy products in Sweden 2013-2017
- U.S. private label market: breakfast food dollar sales share by category 2016
- Private label market share in the Netherlands 2014
- Unit increase of the leading nonfoods private label categories in the U.S. 2013
- Italy: market volume share of private label wine 2017, by retail channel
- U.S. market: share of disposable diapers by brand versus private label 2012
- Estimated average Christmas spend per person Australia 2018 by type
Topics
Statistics on "Private label in the United Kingdom (UK)"
Related topics
About Statista
