France: online Christmas shopping intention 2021

According to a survey conducted at the end of 2021, 43 percent of Christmas shoppers in France planned to buy cultural products such as books or music online. Most of these would resort to having their order delivered to their home. Among the categories included in the study, games and toys would follow, with 24 percent of French consumers making Christmas purchases online in this category via delivery and another 11 percent picking it up via Click-and-Collect.

Share of consumers planning to order their Christmas shopping online via Click-and-Collect and home delivery services in selected categories in France in 2021

Characteristic	Home delivery	Click-and-Collect
Cultural products (books, music...)	31%	12%
Toys and games	24%	11%
High-tech and household electronics	20%	8%
Beauty products	17%	9%
Textile products and fashion	15%	7%
Household items (furniture, decoration...)	12%	8%

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Release date

November 2021

More information

Region

France

Survey time period

October 27 and 28, 2021

Number of respondents

1,017 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Comment pensez-vous effectuer vos achats de cadeaux de Noël ?" ("How do you plan to buy your Christmas gifts?")

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