Factors for choosing online cosmetics and perfume shops in Russia 2021

Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2021

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Release date

2021

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Respondents had to answer the following question: "Please indicate the rationale behind selecting stores when buying cosmetics and perfumes online."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers.

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