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Selection for online cosmetics and perfume shops in Russia 2020

Published by A. Melkadze, Jan 13, 2021
Affordable prices in an online cosmetics and perfume store was the foremost important factor for Russian customers to consider buying there. A half of respondents mentioned the importance of positive feedback and availability of discounts. For every fifth respondent, a wide variety of products in an online shop was of key importance as well.

Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2020*

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Source

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Release date

October 2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer the following question: "Please indicate the rationale behind selecting stores when buying cosmetics and perfumes online."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers.

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