Affordable prices in an online cosmetics and perfume store was the foremost important factor for Russian customers to consider buying there. A half of respondents mentioned the importance of positive feedback and availability of discounts. For every fifth respondent, a wide variety of products in an online shop was of key importance as well.
Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2020*
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Deloitte. (October 2, 2020). Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2020* [Graph]. In Statista. Retrieved March 03, 2021, from https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. "Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2020*." Chart. October 2, 2020. Statista. Accessed March 03, 2021. https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. (2020). Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2020*. Statista. Statista Inc.. Accessed: March 03, 2021. https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. "Key Factors Influencing The Choice of Online Store for Purchasing Cosmetics and Perfumes in Russia in 2020*." Statista, Statista Inc., 2 Oct 2020, https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte, Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2020* Statista, https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/ (last visited March 03, 2021)