Affordable prices in an online cosmetics and perfume store was the foremost important factor for Russian customers to consider buying there. A half of respondents mentioned the importance of positive feedback and availability of discounts. For every fifth respondent, a wide variety of products in an online shop was of key importance as well.
Key factors influencing the choice of online stores for purchasing cosmetics and perfumes in Russia in 2019*
* Respondents had to answer the following question: "Please indicate the rationale behind selecting stores when buying cosmetics and perfumes online."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers.
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Deloitte. (October 16, 2019). Key factors influencing the choice of online stores for purchasing cosmetics and perfumes in Russia in 2019* [Graph]. In Statista. Retrieved April 07, 2020, from https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. "Key factors influencing the choice of online stores for purchasing cosmetics and perfumes in Russia in 2019*." Chart. October 16, 2019. Statista. Accessed April 07, 2020. https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. (2019). Key factors influencing the choice of online stores for purchasing cosmetics and perfumes in Russia in 2019*. Statista. Statista Inc.. Accessed: April 07, 2020. https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. "Key Factors Influencing The Choice of Online Stores for Purchasing Cosmetics and Perfumes in Russia in 2019*." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte, Key factors influencing the choice of online stores for purchasing cosmetics and perfumes in Russia in 2019* Statista, https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/ (last visited April 07, 2020)
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