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Intent data use cases for global B2B tech vendors 2020

Published by
Petroc Taylor,
Jul 22, 2022
Seventy percent of surveyed business-to-business (B2B) technology vendors use intent data for prospecting; in other words, for identifying potential customers. Furthermore, 53 percent use it to support sales enablement and 52 percent for targeting high-intent accounts.

Business-to-business (B2B) technology vendors' use of intent data, by use case

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Source

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TrustRadius
Release date

November 2020

Region

Worldwide

Survey time period

September 2020

Number of respondents

227 respondents

Special properties

majority of respondents come from the United States

Method of interview

Online survey

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