In 2019, the total investment amount in China’s livestreaming shopping industry reached 100 million yuan. The value of investments reached 1.1 billion in the first five months in 2020. Livestreaming e-commerce became increasingly popular in recent years, generating an annual GMV of nearly half a trillion yuan.
Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2020 (in million yuan)
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iResearch. (November 17, 2020). Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2020 (in million yuan) [Graph]. In Statista. Retrieved April 14, 2021, from https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
iResearch. "Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2020 (in million yuan)." Chart. November 17, 2020. Statista. Accessed April 14, 2021. https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
iResearch. (2020). Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2020 (in million yuan). Statista. Statista Inc.. Accessed: April 14, 2021. https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
iResearch. "Total Value of Investment and Financing Events Related to Livestreaming E-commerce Companies in China from 2015 to May 2020 (in Million Yuan)." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/
iResearch, Total value of investment and financing events related to livestreaming e-commerce companies in China from 2015 to May 2020 (in million yuan) Statista, https://www.statista.com/statistics/1192097/china-investment-amount-in-livestreaming-ecommerce-field/ (last visited April 14, 2021)