In 2020, 34.4 percent of Italian consumers stated they would buy Christmas gifts online, while only 24.6 percent of them reported to have done the same the previous year. Brick-and-mortar stores and large retail chains reported lower preference rates.
Share of Italian consumers purchasing Christmas gifts in 2019 and 2020, by channel
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Confcommercio-Imprese per l'Italia. (November 30, 2020). Share of Italian consumers purchasing Christmas gifts in 2019 and 2020, by channel [Graph]. In Statista. Retrieved April 15, 2021, from https://www.statista.com/statistics/1192452/christmas-gifts-shopping-intentions-by-channel-italy/
Confcommercio-Imprese per l'Italia. "Share of Italian consumers purchasing Christmas gifts in 2019 and 2020, by channel." Chart. November 30, 2020. Statista. Accessed April 15, 2021. https://www.statista.com/statistics/1192452/christmas-gifts-shopping-intentions-by-channel-italy/
Confcommercio-Imprese per l'Italia. (2020). Share of Italian consumers purchasing Christmas gifts in 2019 and 2020, by channel. Statista. Statista Inc.. Accessed: April 15, 2021. https://www.statista.com/statistics/1192452/christmas-gifts-shopping-intentions-by-channel-italy/
Confcommercio-Imprese per l'Italia. "Share of Italian Consumers Purchasing Christmas Gifts in 2019 and 2020, by Channel." Statista, Statista Inc., 30 Nov 2020, https://www.statista.com/statistics/1192452/christmas-gifts-shopping-intentions-by-channel-italy/
Confcommercio-Imprese per l'Italia, Share of Italian consumers purchasing Christmas gifts in 2019 and 2020, by channel Statista, https://www.statista.com/statistics/1192452/christmas-gifts-shopping-intentions-by-channel-italy/ (last visited April 15, 2021)