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Share of Italian consumers purchasing Christmas gifts 2019-2020, by channel

In 2020, 34.4 percent of Italian consumers stated they would buy Christmas gifts online, while only 24.6 percent of them reported to have done the same the previous year. Brick-and-mortar stores and large retail chains reported lower preference rates.

Share of Italian consumers purchasing Christmas gifts in 2019 and 2020, by channel

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Sources

Release date

November 2020

Region

Italy

Survey time period

2010 to 2020

Number of respondents

1,057 respondents

Supplementary notes

The source does not provide any information regarding the survey.

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Statistics on "Christmas in Italy"

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