Shopping behavior: Purchase influences in the United Kingdom (UK) 2014, by income

This statistic shows the leading five factors influencing consumers' purchase decisions in the United Kingdom, according to a survey conducted in January 2014 The results are split between those with an annual household income of up to 49,000 British pounds and those with an annual income of 50,000 to 99,000 pounds. Of those earning 49,999 pounds a year or less, 66 percent percent are mostly influeced by the prices of the goods.