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Shopping behavior: Purchase influences in the United Kingdom (UK) 2014, by income

This statistic shows the leading five factors influencing consumers' purchase decisions in the United Kingdom, according to a survey conducted in January 2014 The results are split between those with an annual household income of up to 49,000 British pounds and those with an annual income of 50,000 to 99,000 pounds. Of those earning 49,999 pounds a year or less, 66 percent percent are mostly influeced by the prices of the goods.

Leading factors influencing consumer purchase decisions in the United Kingdom (UK) in January 2014, by annual household income

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Release date

February 2014


United Kingdom

Survey time period

January 2014

Number of respondents


Age group

18 years and older

Special properties

Nationally representative (by education, income and gender)

Method of interview

Online survey

Supplementary notes

* Only respondents earning up to 99,999 GBP annual household income (87 percent of total 560 respondents).
Numbers may not add to 100 due to rounding.

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