Mamba revenue in Russia 2016-2021

The revenue of the Russian online dating service Mamba reached 1.01 billion Russian rubles in 2021, up one percent from the previous year. In 2021, Mamba was the third most downloaded dating app in Russia, having been installed 2.9 million times.

Key facts about Mamba

Mamba, headquartered in Moscow, started operating in 2003. It is owned by an investment holding Finam, an internet company VK, and Cyprus-based Haslop Company Limited. The platform is available as a desktop website and a mobile app. It uses a freemium monetization model, meaning that its basic version is available for free, and additional features can be used by paying subscribers. As of February 2022, the company reported its share of paying users at seven percent. The in-app revenue of Mamba reached nearly four million U.S. dollars in Russia in 2021, ranking third in the dating category.

Mamba users in Russia

Over the period from January 2021 to January 2022, Mamba recorded around 17.6 million average visits per month, topping the list of dating websites available in the country by traffic. The largest share of Mamba’s visitors was aged 35 to 44 years, at 26.6 percent, while the second leading age group was between 25 and 34 years of age. Male users outnumbered female users, accounting for 60 percent of the total audience.