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Peloton global subscription revenue 2017-2020

Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. The company's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The Peloton Digital app allows customers to stream a variety of cycling, yoga, meditation, and running classes directly to their device. The popularity of this subscription service has made celebrities out of the Peloton fitness instructors, including Ally Love, Alex Toussaint, and Robin Arzon. Peloton saw its global subscription revenue more than double from 181 million U.S. dollars in 2019 to over 363 million U.S. dollars 2020, in part as a result of the coronavirus pandemic, which forced millions of people to keep fit within their own home.

Annual subscription revenue of Peloton worldwide from 2017 to 2020

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Release date

September 2020



Survey time period

2017 to 2020

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Statistics on "Fitness equipment in the United States"

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