Maple Network Exchange - key data 2020
Maple Network Exchange is a programmatic exchange platform launched in Canada in June 2020. As of that point in time, the platform offered advertisers access to ten news media publishers with an combined reach of 85 percent of the Canadian population and almost 32 million monthly unique visitors. This translated to over two billion impressions per month on all websites taking part. Canadian programmatic digital display ad market was estimated at 4.6 billion Canadian dollars in 2020.
