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Reasons for not using K-beauty products among female respondents Malaysia 2019

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 70 percent of female respondents in Malaysia who do not use Korean beauty products, said that it was because there were too many different types of products to choose from. K-beauty is known for its innovative and varied skincare products and ingredients. While this might appeal to the beauty-savvy, the apparent complexity and variety of products might confuse and turn off a certain segment of consumers.

Reasons for not using Korean beauty products among female respondents in Malaysia as of July 2019

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Release date

August 2019



Survey time period

July 5 to 30, 2019

Number of respondents

3,515 respondents

Age group

16 years and older

Special properties

female respondents who do not use Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Please choose the reason (s) why you do not use Korean beauty skincare products.(choose up to three options)."

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