Try our business solution for free!

Automated e-commerce e-mail marketing open rates worldwide 2021

Published by Valentina Dencheva, Jan 6, 2023
According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 30.45 percent in 2021; for automated cart abandonment emails, the rate stood at 32.1 percent.

Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2022

Region

Worldwide

Survey time period

2021

Special properties

based on 12 billion email messages sent from the Omnisend platform; wider industry metrics may vary

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Email marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Email marketing worldwide

Overview

4

Usage

7

Metrics

8

Effectiveness & ROI

5

Software & service providers

4

Consumers

7

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Marketing technologyDigital advertising in the U.S.Mobile advertising and marketing in the U.S. Content marketingData usage in marketing and advertising
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu