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Automated e-commerce e-mail marketing open rates worldwide 2020

According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 30.69 percent in 2020; for automated cart abandonment emails, the rate stood at 29.64 percent.

Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content

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Source

Release date

February 2021

Region

Worldwide

Survey time period

2020

Special properties

based on 10 billion email messages sent from the Omnisend platform; wider industry metrics may vary

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