According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 30.69 percent in 2020; for automated cart abandonment emails, the rate stood at 29.64 percent.
Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content
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Omnisend. (February 2, 2021). Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content." Chart. February 2, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. (2021). Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Open Rates Worldwide in 2020, by Type of Content." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content Statista, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/ (last visited May 24, 2022)
