According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 30.45 percent in 2021; for automated cart abandonment emails, the rate stood at 32.1 percent.
Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Email marketing worldwide
Overview
4
Usage
7
- Basic Statistic Share of companies who interact with clients with website or e-mail 2020, by region
- Premium Statistic Most popular digital marketing channels worldwide 2020
- Premium Statistic Technology usage plans by e-commerce companies 2021
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
Metrics
8
- Premium Statistic Delivery status of marketing emails worldwide 2021, by industry
- Premium Statistic Marketing email open rates worldwide 2020
- Premium Statistic Marketing e-mail open rate in 2020, by day of the week
- Premium Statistic Click-through rates of marketing emails worldwide 2020
- Premium Statistic Marketing e-mail CTR in 2020, by day of the week
- Premium Statistic Marketing email click-to-open rates worldwide 2020
- Premium Statistic Marketing e-mail CTO rate in 2020, by day of the week
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2021, by industry
Effectiveness & ROI
5
- Premium Statistic Change in email marketing effectiveness worldwide 2020
- Premium Statistic Automated e-commerce e-mail marketing conversion rates worldwide 2021
- Premium Statistic Email marketing ROI worldwide 2020, by industry
- Premium Statistic Marketing channels with the best ROI for global e-commerce companies 2019
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
Software & service providers
4
Consumers
7
- Basic Statistic Global online population internet activity confidence 2020
- Basic Statistic Global offline population who want to communicate online 2020, by age group
- Basic Statistic Average time spent reading brand emails 2021
- Premium Statistic Content marketing types most trusted by audiences 2019
- Premium Statistic Most used work communication channels on mobile 2021, by country
- Premium Statistic Global usage growth of messaging channels for contacting a business 2020
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
Further related statistics
19
- Success in implementing automated email marketing worldwide 2019
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Devices optimization efforts for email marketing worldwide 2019
- Leading mobile Android app marketing automation SDKs 2023
- Impact of artificial intelligence on email marketing worldwide 2019
- Degree of marketing systems integration in companies worldwide 2016
- Innovation activities in email marketing worldwide 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- B2B marketing automation usage in the Netherlands 2018
- North American company adoption levels of selected marketing technologies in 2017
- Focus points in email marketing worldwide 2019
- North America & UK nonprofit marketing e-mail open rates 2021, by sector
- Customer marketing methods in the U.S. 2015
- Leading e-mail marketing lead capture tools used in the U.S. 2019
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Colombia: open rate and click-through rate of advertising e-mails 2020, by category
Further Content: You might find this interesting as well
Statistics
- Success in implementing automated email marketing worldwide 2019
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Devices optimization efforts for email marketing worldwide 2019
- Leading mobile Android app marketing automation SDKs 2023
- Impact of artificial intelligence on email marketing worldwide 2019
- Degree of marketing systems integration in companies worldwide 2016
- Innovation activities in email marketing worldwide 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- B2B marketing automation usage in the Netherlands 2018
- North American company adoption levels of selected marketing technologies in 2017
- Focus points in email marketing worldwide 2019
- North America & UK nonprofit marketing e-mail open rates 2021, by sector
- Customer marketing methods in the U.S. 2015
- Leading e-mail marketing lead capture tools used in the U.S. 2019
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Colombia: open rate and click-through rate of advertising e-mails 2020, by category
Omnisend. (January 23, 2022). Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content." Chart. January 23, 2022. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. (2022). Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content. Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Open Rates Worldwide in 2021, by Type of Content." Statista, Statista Inc., 23 Jan 2022, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content Statista, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/ (last visited March 20, 2023)
Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content [Graph], Omnisend, January 23, 2022. [Online]. Available: https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/