According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 30.69 percent in 2020; for automated cart abandonment emails, the rate stood at 29.64 percent.
Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Success in implementing automated email marketing worldwide 2019
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Devices optimization efforts for email marketing worldwide 2019
- Leading mobile Android app marketing automation SDKs 2022
- Impact of artificial intelligence on email marketing worldwide 2019
- Degree of marketing systems integration in companies worldwide 2016
- Innovation activities in email marketing worldwide 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- B2B marketing automation usage in the Netherlands 2018
- North American company adoption levels of selected marketing technologies in 2017
- Focus points in email marketing worldwide 2019
- U.S. & UK nonprofit marketing e-mail open rates 2020, by sector
- Customer marketing methods in the U.S. 2015
- Leading e-mail marketing lead capture tools used in the U.S. 2019
- Metrics to evaluate the performance of email marketing programs Spain 2020
- Email marketing open rates in Austria, Germany & Switzerland 2020, by industry
- Colombia: open rate and click-through rate of advertising e-mails 2020, by category
Omnisend. (February 2, 2021). Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content." Chart. February 2, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. (2021). Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Open Rates Worldwide in 2020, by Type of Content." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing open rates worldwide in 2020, by type of content Statista, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/ (last visited May 24, 2022)