According to global data gathered on an e-mail marketing automation platform, automated welcome e-mails sent by e-commerce players had an open rate of 36.9 percent in 2023; for automated cart abandonment emails, the rate stood at 46.6 percent.
Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content
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Omnisend. (February 7, 2024). Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content." Chart. February 7, 2024. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. (2024). Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Open Rates Worldwide in 2023, by Type of Content." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content Statista, https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/ (last visited October 03, 2024)
Automated e-commerce e-mail marketing open rates worldwide in 2023, by type of content [Graph], Omnisend, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1211480/automated-email-marketing-open-rates-worldwide/
