Subject line personalization rates in e-mail marketing worldwide 2023

Share of email marketing campaigns sent with subject line personalization worldwide as of December 2023

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Release date

January 2024



Survey time period

November 4, 2023, to December 5, 2023

Number of respondents

235 respondents

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Supplementary notes

Survey question: "What percentage of your campaigns in 2022 were sent with subject line personalization?"
The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the United Kingdom, and the United States.

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