E-mail open rates changes worldwide 2023

In 2022, around 67 percent of marketers from around the world stated that their e-mail marketing campaigns had an increased open rate compared to what they observed in 2021. Another 23 percent shared that they experienced no changes in the open rates of their e-mail campaigns.

Changes in e-mail open rates observed by marketers worldwide in 2023

Characteristic	Share of respondents
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Release date

January 2024

More information

Region

Worldwide

Survey time period

November 4, 2023, to December 5, 2023

Number of respondents

235 respondents

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Supplementary notes

Survey question: "Did you see a change in open rates in 2022 compared to 2021?"
The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the United Kingdom, the United States.
The source does not provide date of survey.

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