Change in m-commerce frequency since the lockdown in France 2021, by product category

Published by Nelly Dux, Mar 1, 2021

Because of the COVID-19 crisis, the overall shopping behavior has changed and many French people had only started to shop online as a reaction to the sanitary crisis. Thus, according to the study conducted by Opinionway for Proximis, for mobile shopping per category, French online consumers had a relatively stable m-commerce consumption for all products, even though mobile shopping through large food chain stores, fashion and clothing products as well as general e-merchants had increased compared to before the crisis for nine percent of respondents.

Since the Covid19 health crisis, would you say that you use your mobile phone more, less often or as often than before to make purchases of each of the following types of products?

Characteristic	More often than before	As often as before	Less often than before	Don't know
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Release date

February 2021

More information

Region

France

Survey time period

January 20-21, 2021

Number of respondents

1,001 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Depuis la crise sanitaire liée au Covid19, diriez-vous que vous utilisez votre téléphone mobile plus, moins souvent ou aussi souvent qu'avant pour faire des achats de chacun des types de produits suivants ?"

Percentage points exceeding 100 percent are probably due to rounding.
Multiple answers were possible.