Key usage figures of Zhihu in China 2021-2022
As of the last quarter of 2022, the Chinese question-and-answer site Zhihu reported to have about 13 million monthly active paying users. Among the 3.6 million monthly active content creators as of 2021 autumn, only a small proportion of them were earning over 10,000 yuan per month on the Quora-like platform.
