Gardening: millennial's favorite stores by amount spent in France 2019

In December 2019, Truffaut emerged as the winner of the ranking of the favorite gardening retailers of millennials in France, ahead of its four other competitors. For every 100 euros spent at Truffaut, 86.6 euros were spent at Jardiland and less than two euros at Delbard.
However, taking a group perspective, it was InVivo Retail, owner of Jardiland, Delbard, and Gamm Vert, that led the ranking.

Ranking of the favorite gardening retailers of millennials based on the amount spent in France between 2018 and 2019 (in euros)

Characteristic	Amount spent in euros (basis = 100)
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Release date

February 2020

More information

Region

France

Survey time period

December 1, 2018 to December 1, 2019

Number of respondents

100,000 respondents

Age group

18-30 years

Special properties

Bank transactions of 100,000 users

Supplementary notes

The source adds the following information:
"- This study was based on the banking data of 100,000 Joko users between the ages of 18 and 30, from December 01, 2018 to December 01, 2019.
- For all brands mentioned, all online and offline transactions were taken into consideration.
- Not taken into account were all the DIY expenditures made in supermarkets and with generalist online pure players (Amazon, Cdiscount, etc.)."

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