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Preference for the "Fleurs de France" label among French plant buyers 2020

When purchasing trees, plants or flowers, will you favor those with the "Fleurs de France" label?

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Sources

Release date

September 2020

Region

France

Survey time period

June 24 to July 7, 2020

Number of respondents

875*

Age group

15 years and older

Special properties

Plant buyers who know the label "Fleurs de France"

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "Profile of buyers resulting from the follow-up study of purchases of ornamental plants or vegetable gardens for FranceAgrimer and VAL'HOR, year 2019"

The question was phrased by the source as follows: "Lorsque vous achèterez des arbres, plantes ou fleurs, ceux avec le label « Fleurs de France » auront-ils votre préférence ?"

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