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Apple users opinion on data tracking in the United States 2021

For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?

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Release date

January 2021


United States

Survey time period

January 18 to 26, 2021

Number of respondents

2,012 respondents

Age group

18 years and older

Special properties

iPhone and iPad owners

Supplementary notes

Survey question as phrased by the source: "Many services are able to show content and ads based on our interest only because they track our activities across the apps we use and the websites we visit. In an attempt to strengthen digital privacy, however, a new feature in iOS/iPadOS 14.3 will warn you when an app tracks your online activities. You can either give permission to allow tracking or deny it. Keeping this in mind, select ''agree'' or ''disagree'' for the following statements"

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