• Apple users opinion on data tracking U.S. 2021

According to a survey conducted in the United States in January 2021, 74 percent of Apple users said that they would allow their activities to be tracked across the apps and websites they visit if it meant not having to pay for content or features that are currently free. Just because an app is familiar, like Facebook or Instagram, it doesn't mean people are more likely to opt in to tracking, with 61 percent of respondents saying the would not allow tracking for this reason.

For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?

Characteristic	Agree	Disagree
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Release date

January 2021

More information

Region

United States

Survey time period

January 18 to 26, 2021

Number of respondents

2,012 respondents

Age group

18 years and older

Special properties

iPhone and iPad owners

Supplementary notes

Survey question as phrased by the source: "Many services are able to show content and ads based on our interest only because they track our activities across the apps we use and the websites we visit. In an attempt to strengthen digital privacy, however, a new feature in iOS/iPadOS 14.3 will warn you when an app tracks your online activities. You can either give permission to allow tracking or deny it. Keeping this in mind, select ''agree'' or ''disagree'' for the following statements"