According to a survey on consumer insights in the Middle East and North Africa (MENA) region in 2020, the share of respondents who prefer to buy offline was due to convenience at about 76 percent in Egypt. Shopping behaviors were altered significantly to adapt to the COVID-19 pandemic in 2020, the lockdowns, store closures, and protective measures taken to prevent its spread.
Share of respondent offline shopping preference in the Middle East and North Africa in 2020, by reason and country
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Statistics on E-commerce in Africa
Market overview
6
- Premium Statistic Number of e-commerce users in Africa 2017-2027
- Premium Statistic Number of e-commerce users in selected African countries 2022-2027
- Premium Statistic E-commerce penetration rate in Africa 2017-2027
- Premium Statistic E-commerce penetration rate in selected African countries 2022-2027
- Premium Statistic E-commerce retail as share of total retail in Africa 2020-2021, by country
- Premium Statistic Share of mobile e-commerce in Africa 2020-2021, by country
Revenue
6
- Premium Statistic E-commerce revenue in Africa 2017-2027
- Premium Statistic E-commerce revenue in Africa 2017-2027, by segment
- Premium Statistic Revenue change in the African e-commerce market 2018-2027, by segment
- Premium Statistic E-commerce ARPU in Africa 2017-2027
- Premium Statistic E-commerce ARPU in selected African countries 2022-2027
- Premium Statistic E-commerce revenue per online shopper in Africa 2017-2027
Main players
7
- Premium Statistic Visits on Jumia on selected domains in Africa 2022
- Basic Statistic Active customers of Jumia Technologies AG 2017-2020
- Premium Statistic Number of visits on takealot.com 2020-2022
- Premium Statistic Number of visits on konga.com 2020-2022
- Premium Statistic Number of visits on bidorbuy.co.za 2020-2022
- Premium Statistic Number of visits on zando.co.za 2020-2022
- Premium Statistic Monthly number of visits on Amazon.eg 2022
Shopping apps
4
- Premium Statistic Popular shopping apps in Google Play Store in Nigeria 2021
- Premium Statistic Popular shopping apps in Google Play Store in South Africa 2021
- Premium Statistic Popular shopping apps in Google Play Store in Kenya 2021
- Premium Statistic Popular shopping apps in Google Play Store in Egypt 2021
Payment methods
5
- Premium Statistic Live mobile money services worldwide 2020-2021
- Premium Statistic Most popular online payment methods in 5 countries in Africa 2021
- Premium Statistic Population purchasing or paying bills online in Africa 2021, by country
- Premium Statistic Customers of M-Pesa from 2017 to 2022
- Premium Statistic Transaction value of on Jumia 2018-2022
Shopping behavior in Nigeria and Egypt
8
- Premium Statistic Attitudes towards online shopping in Nigeria 2022
- Premium Statistic Online vs. offline product research by category in Nigeria 2022
- Premium Statistic Online purchases by category in Nigeria 2022
- Premium Statistic Online vs. offline purchases by category in Nigeria 2022
- Premium Statistic Attitudes towards online shopping in Egypt 2022
- Premium Statistic Online vs. offline product research by category in Egypt 2022
- Premium Statistic Online purchases by category in Egypt 2022
- Premium Statistic Online vs. offline purchases by category in Egypt 2022
Shopping behavior in South Africa, Kenya, and Morocco
6
- Premium Statistic Attitudes towards online advertising in Kenya 2022
- Premium Statistic Online vs. offline product research by category in Kenya 2022
- Premium Statistic Online purchases by category in Kenya 2022
- Premium Statistic Online vs. offline purchases by category in Kenya 2022
- Premium Statistic Online purchases by category in South Africa 2022
- Premium Statistic Online purchases by category in Morocco 2022
Further related statistics
6
- Use of e-commerce by individuals in Norway 2013-2020
- E-commerce purchase frequency change due to the coronavirus outbreak U.S. 2020
- Preferring in-store shopping to online shopping in the Nordics 2017, by country
- Frequency of browsing and researching online before buying in-store in the GCC 2016
- Mexico: reasons for in-store buying 2017
- Online shopping and children's browsing habits in the UK 2018
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Statistics
- Use of e-commerce by individuals in Norway 2013-2020
- E-commerce purchase frequency change due to the coronavirus outbreak U.S. 2020
- Preferring in-store shopping to online shopping in the Nordics 2017, by country
- Frequency of browsing and researching online before buying in-store in the GCC 2016
- Mexico: reasons for in-store buying 2017
- Online shopping and children's browsing habits in the UK 2018
Google. (July 1, 2020). Share of respondent offline shopping preference in the Middle East and North Africa in 2020, by reason and country [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1229418/mena-offline-purchase-preference-share-by-reason-and-country/
Google. "Share of respondent offline shopping preference in the Middle East and North Africa in 2020, by reason and country." Chart. July 1, 2020. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1229418/mena-offline-purchase-preference-share-by-reason-and-country/
Google. (2020). Share of respondent offline shopping preference in the Middle East and North Africa in 2020, by reason and country. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1229418/mena-offline-purchase-preference-share-by-reason-and-country/
Google. "Share of Respondent Offline Shopping Preference in The Middle East and North Africa in 2020, by Reason and Country." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1229418/mena-offline-purchase-preference-share-by-reason-and-country/
Google, Share of respondent offline shopping preference in the Middle East and North Africa in 2020, by reason and country Statista, https://www.statista.com/statistics/1229418/mena-offline-purchase-preference-share-by-reason-and-country/ (last visited January 28, 2023)
Share of respondent offline shopping preference in the Middle East and North Africa in 2020, by reason and country [Graph], Google, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1229418/mena-offline-purchase-preference-share-by-reason-and-country/