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Share of online shopper research Saudi Arabia 2020, by touchpoint

Published by Statista Research Department, Mar 28, 2022
According to a survey on consumer insights in the Middle East and North Africa (MENA) region in 2020, the largest share of respondents used related online videos as a touchpoint while researching for online shopping at about 83 percent in Saudi Arabia. Shopping behaviors were altered significantly to adapt to the COVID-19 pandemic in 2020, the lockdowns, store closures, and protective measures taken to prevent its spread.

Share of respondent online shopping research in Saudi Arabia in 2019 and 2020, by touchpoint

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Release date

July 2020

Region

MENA

Survey time period

May 2020

Number of respondents

4,500 respondents

Supplementary notes

Survey sample was 1,500 per market, equally distributed per product category.

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