Sales turnover Daangn Market/ Karrot Market 2016-2020

South Korean second-hand shopping application Daangn Market, also called Karrot Market, was estimated to reach over one trillion South Korean Won in turnover in 2020. Daangn Market was established in 2015 and is a hyperlocal community application that features a second-hand marketplace. The name of the app which can also be translated as “carrot market” is an acronym for the Korean words “you” and “vicinity/ neighborhood”, making the app name 'close to you market”.
Daangn Market has quickly become a consumer favorite in the fast-growing second-hand transaction market in South Korea.

 Second-hand application competitors 

Second-hand online transactions, especially via mobile applications, have gained a lot of popularity in South Korea since 2019. Among those apps, internet giant Naver’s Joonggonara was the second-hand mobile service with the highest turnover. However, Daangn Market has quickly risen in popularity, becoming the second-hand application with the most monthly active users, overtaking both Joonggonara and Bungaejangter by far.

 Who uses Daangn Market? 

  Overall, South Korean women were more likely to try out second-hand shopping applications than men, and the same was true for Daangn Market in 2021. Looking at the age distribution of Daangn Market users, the platform was more popular among the older generations, as users over 40 years old made up more than 56 percent of users.