When shopping on their mobile devices, German consumers most often bought fashion items and books. This statistic shows the share of online purchases completed on tablets or smartphones in Germany in the first quarter of 2018, broken down by segment.
Share of online purchases on tablets or smartphones in Germany 1st quarter 2018, by segment
Over 1.3 million purchases in the selected segments
Supplementary notes
* Total value of the following sub-segments: specialists, fashion all-rounders and sports clothes. ** Total value of the following sub-segments: DIY, furniture, home accessories.
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intelliAd. (May 2, 2018). Share of online purchases on tablets or smartphones in Germany 1st quarter 2018, by segment [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1086590/online-purchases-tablets-smartphones-germany/
intelliAd. "Share of online purchases on tablets or smartphones in Germany 1st quarter 2018, by segment." Chart. May 2, 2018. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1086590/online-purchases-tablets-smartphones-germany/
intelliAd. (2018). Share of online purchases on tablets or smartphones in Germany 1st quarter 2018, by segment. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1086590/online-purchases-tablets-smartphones-germany/
intelliAd. "Share of Online Purchases on Tablets or Smartphones in Germany 1st Quarter 2018, by Segment." Statista, Statista Inc., 2 May 2018, https://www.statista.com/statistics/1086590/online-purchases-tablets-smartphones-germany/
intelliAd, Share of online purchases on tablets or smartphones in Germany 1st quarter 2018, by segment Statista, https://www.statista.com/statistics/1086590/online-purchases-tablets-smartphones-germany/ (last visited November 14, 2024)
Share of online purchases on tablets or smartphones in Germany 1st quarter 2018, by segment [Graph], intelliAd, May 2, 2018. [Online]. Available: https://www.statista.com/statistics/1086590/online-purchases-tablets-smartphones-germany/