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Online purchases on tablets and smartphones in Germany Q1 2018

When shopping on their mobile devices, German consumers most often bought fashion items and books. This statistic shows the share of online purchases completed on tablets or smartphones in Germany in the first quarter of 2018, broken down by segment.

Share of online purchases on tablets or smartphones in Germany 1st quarter 2018, by segment

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Source

Release date

May 2018

Region

Germany

Survey time period

Q1 2018

Number of respondents

Over 1.3 million purchases in the selected segments

Supplementary notes

* Total value of the following sub-segments: specialists, fashion all-rounders and sports clothes.
** Total value of the following sub-segments: DIY, furniture, home accessories.

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Statistics on "E-commerce in Germany"

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