Distribution of marketing and advertising spend directed towards mobile platforms in the United Kingdom (UK) in 2014 and 2019*

Advertising and marketing spend on mobile platforms in the UK 2014-2019 This statistic displays the distribution of marketing and advertising spend directed towards mobile platforms in the United Kingdom (UK) in 2014 as well as the projected spend for 2019. In 2014, approximately 20 percent of responding retailers reported that between 0 and 10 percent of their marketing and advertising budget was directed towards mobile platforms.
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NowIn five years' time
0 percent61.6%43.7%
0 - 10 percent19.5%18.5%
11 - 25 percent10.4%23.2%
More than 25 percent8.5%14.6%
NowIn five years' time
0 percent61.6%43.7%
0 - 10 percent19.5%18.5%
11 - 25 percent10.4%23.2%
More than 25 percent8.5%14.6%
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This statistic displays the distribution of marketing and advertising spend directed towards mobile platforms in the United Kingdom (UK) in 2014 as well as the projected spend for 2019. In 2014, approximately 20 percent of responding retailers reported that between 0 and 10 percent of their marketing and advertising budget was directed towards mobile platforms.
Show more
Release date
April 2015
Region
United Kingdom
Survey time period
April 2015
Number of respondents
221 respondents
Special properties
Retailers
Supplementary notes
* Forecast
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