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Advertising and marketing spend on mobile platforms in the UK 2014-2019

This statistic displays the distribution of marketing and advertising spend directed towards mobile platforms in the United Kingdom (UK) in 2014 as well as the projected spend for 2019. In 2014, approximately 20 percent of responding retailers reported that between 0 and 10 percent of their marketing and advertising budget was directed towards mobile platforms.

Distribution of marketing and advertising spend directed towards mobile platforms in the United Kingdom (UK) in 2014 and 2019*

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Source

Release date

April 2015

Region

United Kingdom

Survey time period

April 2015

Number of respondents

221 respondents

Special properties

Retailers

Supplementary notes

* Forecast

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