Apple App Store paid app share by vertical 2018

Verticals with the highest share of paid apps in the Apple App Store as of June 2018

by J. Clement, last edited Jul 17, 2018
Apple App Store paid app share by vertical 2018 This statistic ranks the verticals with the highest share of paid apps in the Apple App Store as of June 2018. As of the measured period, only 2.84 percent of apps in the e-commerce vertical were paid apps.
Show more

Verticals with the highest share of paid apps in the Apple App Store as of June 2018

Loading statistic...
Expand statistic
Share of available apps
E-commerce2.84%
Business5.37%
Food & Drink6.58%
Social7.75%
Lifestyle9.29%
Games17.81%
Health18.02%
Entertainment22.99%
Utilities24.36%
Publications26.94%
Educational29.2%
Travel30.15%
Other82.28%
Share of available apps
E-commerce2.84%
Business5.37%
Food & Drink6.58%
Social7.75%
Lifestyle9.29%
Games17.81%
Health18.02%
Entertainment22.99%
Utilities24.36%
Publications26.94%
Educational29.2%
Travel30.15%
Other82.28%
Download Settings Share
Download started
Please be patient - this may take a moment
by J. Clement, last edited Jul 17, 2018
This statistic ranks the verticals with the highest share of paid apps in the Apple App Store as of June 2018. As of the measured period, only 2.84 percent of apps in the e-commerce vertical were paid apps.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Mobile app monetization"
  • Overview
The most important statistics
  • User aquisition and retention
  • App monetization
  • App stores
  • App publishers
  • Mobile gaming
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.