According to findings of a survey conducted in the UK, most consumers purchased perfumes only as often as 1-2 times in the last 12 months to April 2021. The combined share of consumers who bought perfumes more than 3-4 times during this period was only at 14 percent.
How often did you buy perfumes in the last 12 months?
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Appinio. (April 21, 2021). How often did you buy perfumes in the last 12 months? [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1232125/frequency-of-perfume-shopping-among-uk-shoppers/
Appinio. "How often did you buy perfumes in the last 12 months?." Chart. April 21, 2021. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1232125/frequency-of-perfume-shopping-among-uk-shoppers/
Appinio. (2021). How often did you buy perfumes in the last 12 months?. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1232125/frequency-of-perfume-shopping-among-uk-shoppers/
Appinio. "How Often Did You Buy Perfumes in The Last 12 Months?." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1232125/frequency-of-perfume-shopping-among-uk-shoppers/
Appinio, How often did you buy perfumes in the last 12 months? Statista, https://www.statista.com/statistics/1232125/frequency-of-perfume-shopping-among-uk-shoppers/ (last visited December 11, 2024)
How often did you buy perfumes in the last 12 months? [Graph], Appinio, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1232125/frequency-of-perfume-shopping-among-uk-shoppers/