Share of Spotify customer retention MENA 2020, by level

Published by Salma Saleh, Aug 24, 2022
According to a survey about the music streaming industry in the Middle East and North Africa (MENA) region in the first half of 2020, 34 percent of respondents in the region who were Spotify users might switch to another music streaming platform. Anghami had the highest brand loyalty among music streaming brands in the region.

Share of Spotify customer retention in the Middle East and North Africa region in the 1st half of 2020, by brand switching likelihood

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Release date

September 2020

Region

MENA

Survey time period

Q1 to Q2 2020

Number of respondents

4,200 respondents

Special properties

Base sample were brand users

Supplementary notes

The number of respondents in Egypt and Saudi Arabia was 1,500 each, and 1,200 in the United Arab Emirates of the internet population and online consumers who stream music online.

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Recorded audio music

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Digital music

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Music streaming

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Concerts and online live performances

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Genres and artists

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Most popular songs and albums

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Consumers

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