Reasons to shop in online marketplaces in Spain 2020

Published by Statista Research Department, Mar 15, 2023
Product variety was the main reason for Spanish consumers to shop in online marketplaces rather than elsewhere. Better prices and reviews with additional information ranked second and third, respectively. In 2020, approximately three-quarters of Spanish online shoppers used a marketplace for this activity, making it the top place for buying online in the European country.

Reasons why consumers buy in online marketplaces in Spain in 2020

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Source

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Release date

November 2021

Region

Spain

Survey time period

May 7 to 21, 2021

Number of respondents

2,900 internet users

Age group

16-74 years

Special properties

multiple answers possible

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats
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Statistics on " Online marketplaces in Spain "

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Overview

5

Purchase behavior

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Leading marketplaces

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Spotlight: Amazon

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