Spain: online marketplace for product search by gender 2023

In Spain, men are just as likely to start their shopping journey on online marketplaces as women. As of the second quarter of 2023, around 38 percent of Spanish men and women searched for product information on digital marketplaces.

Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by gender

Characteristic	Share of respondents
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Release date

November 2023

More information

Region

Spain

Survey time period

Q3 2022

Age group

18-77 years

Supplementary notes

In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece. A minimum of 1,000 survey respondents represented each country.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

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