Most used online marketplaces in Spain 2023, by age

Published by Statista Research Department, Jul 5, 2023
In 2023, Amazon was the most used online marketplace in Spain across all age groups, with a consumer penetration rate of 90 percent. AliExpress came next, proving especially popular among younger shoppers (18 to 30 years old).

Online marketplaces with highest consumer penetration in Spain in 2023, by age group

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Release date

2023

Region

Spain

Survey time period

February 28 to March 13, 2023

Number of respondents

605 online shoppers

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).

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