Global brand marketer concern about online marketplace shopping 2018

Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018

Global brand marketer concern about online marketplace shopping 2018 This statistic ranks the most common concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of the second quarter of 2018. One of the most common concerns of surveyed respondents were monopolistic business practices, with 34 percent of respondents stating their concerns in that area.
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Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018

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Share of respondents
Conflict with/cannibalization of traditional retail channels50%
Monopolistic business practices34%
Illegitimate, knock-off or obsolete product sales32%
Privacy and protection of consumer data32%
Economic clout and discounting leverage digital marketplaces25%
Captive relationship, lack of transparency25%
Profitability and performance demands of "e-tail" operators21%
Increasing fees and advertising spend requirements21%
Walled gardens of data and measurement21%
Brand marketing dependency and lack of flexibility10%
Onerous terms and conditions9%
Other3%
Share of respondents
Conflict with/cannibalization of traditional retail channels50%
Monopolistic business practices34%
Illegitimate, knock-off or obsolete product sales32%
Privacy and protection of consumer data32%
Economic clout and discounting leverage digital marketplaces25%
Captive relationship, lack of transparency25%
Profitability and performance demands of "e-tail" operators21%
Increasing fees and advertising spend requirements21%
Walled gardens of data and measurement21%
Brand marketing dependency and lack of flexibility10%
Onerous terms and conditions9%
Other3%
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This statistic ranks the most common concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of the second quarter of 2018. One of the most common concerns of surveyed respondents were monopolistic business practices, with 34 percent of respondents stating their concerns in that area.
Show more
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