Reasons against the use of D2C websites in Japan 2020

Leading dissatisfactions with purchases on direct-to-consumer (D2C) websites in Japan as of October 2020

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Release date

November 2020



Survey time period

October 22 to 26, 2020

Number of respondents

1,000 respondents

Age group

20 years and older

Special properties

multiple answers allowed; people who have purchased online before

Method of interview

Online survey

Supplementary notes

Original question: "Please answer with the aspects you are dissatisfied with in regard to online shopping on direct sales websites of manufacturers. Also please answer with general points you wished for manufacturers to improve."

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