In most cases, online product search doesn't start on Google. In 2022, only 26 percent of Italian shoppers reported to have looked for a product on the search engine. The remaining 74 percent browsed on Amazon. Likewise, 68 percent of Spanish shoppers looked for products on Amazon website and 65 percent of German respondents did the same.
Share of online shoppers searching for products on Amazon and Google in selected European markets in 2022
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Google
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Remazing. (November 17, 2022). Share of online shoppers searching for products on Amazon and Google in selected European markets in 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1368305/amazon-vs-google-product-searches-europe/
Remazing. "Share of online shoppers searching for products on Amazon and Google in selected European markets in 2022." Chart. November 17, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1368305/amazon-vs-google-product-searches-europe/
Remazing. (2022). Share of online shoppers searching for products on Amazon and Google in selected European markets in 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1368305/amazon-vs-google-product-searches-europe/
Remazing. "Share of Online Shoppers Searching for Products on Amazon and Google in Selected European Markets in 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1368305/amazon-vs-google-product-searches-europe/
Remazing, Share of online shoppers searching for products on Amazon and Google in selected European markets in 2022 Statista, https://www.statista.com/statistics/1368305/amazon-vs-google-product-searches-europe/ (last visited July 27, 2024)
Share of online shoppers searching for products on Amazon and Google in selected European markets in 2022 [Graph], Remazing, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1368305/amazon-vs-google-product-searches-europe/
