In a survey conducted in 2023, 56 percent of Italians mentioned clothing as the product they would be willing to buy in a live shopping session, with electronics ranking second, followed by cosmetics and beauty products.
Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023
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YouGov Italy. (May 22, 2023). Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1388859/live-shopping-preferred-categories-italy/
YouGov Italy. "Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023." Chart. May 22, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1388859/live-shopping-preferred-categories-italy/
YouGov Italy. (2023). Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1388859/live-shopping-preferred-categories-italy/
YouGov Italy. "Main Product Categories Online Shoppers Would Purchase during Live Shopping Sessions in Italy in 2023." Statista, Statista Inc., 22 May 2023, https://www.statista.com/statistics/1388859/live-shopping-preferred-categories-italy/
YouGov Italy, Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023 Statista, https://www.statista.com/statistics/1388859/live-shopping-preferred-categories-italy/ (last visited September 01, 2024)
Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023 [Graph], YouGov Italy, May 22, 2023. [Online]. Available: https://www.statista.com/statistics/1388859/live-shopping-preferred-categories-italy/