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Distribution of online purchases fashion products in Italy 2018, by frequency

Published by Statista Research Department, Aug 28, 2019
This graph illustrates the results of a survey on online purchases of fashion products in Italy in 2018, broken down by frequency. As of the survey period, 20 percent of the respondents reported that they purchased fashion products online two or three times a month.

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Share of respondents
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Release date

March 2019

Region

Italy

Survey time period

June 1 to July 3, 2018

Number of respondents

24,328*

Method of interview

Online survey

Supplementary notes

* The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.

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