• Italy: online purchases of fashion products by frequency 2021

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The most common frequency in which regular e-shoppers purchased fashion products online in Italy in 2021 was once a month, as 40 percent of respondents reported doing so. However, nearly five percent of respondents said that they bought fashion products at a much higher frequency of at least once a week.

Frequency in which online shoppers in Italy purchased fashion products in 2021

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

Italy

Survey time period

June 2 to July 16, 2021

Number of respondents

800-1,556 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

The interviews were blind interviews, the respondents did not have references to brands, e-tailers or transporters.
The survey involved 23,394 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package.
The original question was phrased by the source as follows: "How often do you order this type of goods online?”