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Distribution of online purchases of grocery products in Italy 2019, by frequency

This statistic illustrates the results of a survey on online customers who ordered grocery products online in Italy in 2019, broken down by frequency. As of the survey period, 18 percent of the respondents reported that they purchased groceries online two or three times a month.

How often do you order grocery products online?

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Source

In cooperation with
DPD
Release date

February 2020

Region

Italy

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online interview

Supplementary notes

*The 2019 edition of the DPDgroup e-shopper barometer report was conducted by GfK from 27 May to 10 July 2019. Blind interviews took place online among 24,258 participants across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Latvia, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia.
All participants, aged 18 or over, had placed and received at least one online order for physical goods as of January 2019.

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