Reason to use price comparison websites in Italy 2017

This statistic illustrates the results of a survey on the reasons for using comparison websites in Italy in 2017. According to data, 75 percent of the respondents reported that they used comparison websites to compare prices, while 41 percent used such websites to compare products. Moreover, 26 percent of the respondents used comparison websites to read expert reviews.

Reason to use price comparison websites in Italy in 2017

Share of respondents
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Source

In cooperation with
idealo
Release date

July 2018

Region

Italy

Survey time period

October 25-27, 2017

Number of respondents

1,017 respondents

Special properties

online shoppers

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Statistics on "Online marketplaces"

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