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Effectiveness of B2B omnichannel sale activities 2021, by country

Perceived effectiveness level of B2B omnichannel in reaching and serving customers in February 2021, by country

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Source

In cooperation with
McKinsey
Release date

March 2021

Region

Worldwide

Survey time period

February 2 to 26, 2021

Number of respondents

3,498 respondents

Age group

18 years and older

Special properties

B2B buyers

Supplementary notes

The original question of the survey was: 'How effective is your company's new sales model at reaching and serving customers overall?'
Percentage points exceeding or missing 100 percent are due to rounding and "don't know option" was not included in the analysis.

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Statistics on "B2B e-commerce in Europe"

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