According to a survey conducted in July 2021 by Rakuten Insight, the majority of respondents in Japan used Japanese skincare products. While 67 percent of respondents trusted in domestic brands for their skincare routines, five percent consumed Korean beauty products.
Most popular skincare products in Japan as of July 2021, by region of origin
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Rakuten Insight. (October 11, 2021). Most popular skincare products in Japan as of July 2021, by region of origin [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1243152/japan-popular-skincare-product-by-region-origin/
Rakuten Insight. "Most popular skincare products in Japan as of July 2021, by region of origin." Chart. October 11, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1243152/japan-popular-skincare-product-by-region-origin/
Rakuten Insight. (2021). Most popular skincare products in Japan as of July 2021, by region of origin. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1243152/japan-popular-skincare-product-by-region-origin/
Rakuten Insight. "Most Popular Skincare Products in Japan as of July 2021, by Region of Origin." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1243152/japan-popular-skincare-product-by-region-origin/
Rakuten Insight, Most popular skincare products in Japan as of July 2021, by region of origin Statista, https://www.statista.com/statistics/1243152/japan-popular-skincare-product-by-region-origin/ (last visited July 27, 2024)
Most popular skincare products in Japan as of July 2021, by region of origin [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1243152/japan-popular-skincare-product-by-region-origin/