Number of IG & Twitter followers of players competing in Euro 2021, by team

Number of Instagram (IG) and Twitter followers of footballers competing in the UEFA European Championship 2021, by team

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Release date

June 2021



Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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