• Online grocery shopping: using a virtual supermarket worldwide generation, 2014

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This statistic shows the share of global consumers who used a virtual supermarket for grocery shopping in 2014, by generation. During the survey, 18 percent of the Millennial respondents answered that they had used a virtual supermarket.

Share of consumers who used a virtual supermarket for grocery shopping worldwide in 2014, by generation

	Share of respondents
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Source

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Source

Release date

April 2015

More information

Region

Worldwide

Survey time period

August 13 to September 5, 2014

Number of respondents

more than 30,000*

Special properties

respondents with online access only

Method of interview

Online survey

Supplementary notes

* The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.