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Share of consumers who used a virtual supermarket for grocery shopping worldwide in 2014, by generation

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Description Source More information
This statistic shows the share of global consumers who used a virtual supermarket for grocery shopping in 2014, by generation. During the survey, 18 percent of the Millennial respondents answered that they had used a virtual supermarket.
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Release date
April 2015
Region
Worldwide
Survey time period
August 13 to September 5, 2014
Number of respondents
more than 30,000*
Special properties
respondents with online access only
Method of interview
Online survey
Supplementary notes
* The Nielsen Global E-commerce and the New Retail Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.
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