Digital piracy ad revenue by ad type 2021

Between June 2020 and May 2021, 17 percent of ad revenue generated by pirate websites and less than one percent of ad revenue generated by pirate apps came from adult content advertisers. In total, pirate digital media ad revenue stood at 1.3 billion U.S. dollars.

Distribution of advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform & ad type

Characteristic	Websites	Apps
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Release date

August 2021

More information

Region

Worldwide

Survey time period

June 2020 to May 2021

Supplementary notes

The source provides the following information about the methodology: "White Bullet identified over 84,000 websites and apps that offered access to infringing copyrighted content, referred to in this report as piracy websites and piracy apps (...). White Bullet tracked those piracy websites and piracy apps that were active and displayed digital advertising over a year-long period, from June 2020 through May 2021. For the purposes of this investigation, White Bullet analyzed over 664 billion ad impressions across the most popular 6,194 piracy websites and 884 piracy apps that had advertising and cross-referenced them against White Bullet’s advertising revenue matrix to model the estimated revenue flows."

Figures have been rounded. Percentage points exceeding 100 percent are probably due to rounding.

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